Country: China
Client: Alibaba – He Ma Xian Sheng
Application: Commercial Retail & Fresh Food Storage Shelving
Cooperation: Project-Based & Ongoing Supply
Customer Profile
He Ma Xian Sheng (Freshippo), under Alibaba Group, is a leading fresh food supermarket chain in China. The brand integrates online ordering with offline retail stores, requiring efficient storage systems to support high product turnover and daily operations.
Due to the intensive usage environment, the shelving systems must provide strong load capacity, structural stability, and long-term durability while maintaining a clean and professional appearance.
Project Background
The project involved customized commercial wire shelving systems for fresh food storage areas and backroom warehouse spaces. The client provided detailed layout requirements and performance standards, including load-bearing capacity, corrosion resistance, and installation flexibility.
During development, we optimized the shelving structure to ensure stability under frequent loading and unloading. Surface treatment was carefully selected to enhance durability and maintain a clean finish suitable for modern retail environments.
After sample confirmation and site evaluation, the project moved into mass production. The shelving systems were installed successfully and have been operating reliably in daily retail use.
Product Information
- Product Type: Commercial Wire Shelving System
- Structure: Multi-tier Adjustable Shelving
- Material: High-strength Carbon Steel
- Surface Treatment: Chrome Plated / Powder Coated
- Load Capacity: Designed for Heavy Retail Use
- Application Areas: Fresh Food Storage, Backroom Warehousing, Retail Display
This project highlights our capability as a professional wire shelving manufacturer, delivering customized and reliable storage solutions for large-scale retail chains and high-traffic commercial environments.
